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Center for Future Audiences

The Cleveland Orchestra's Center for Future Audiences was established to fund programs to develop new generations of audiences for Cleveland Orch­estra concerts in Northeast Ohio.

The Center was created in 2010 with a $20 million lead endowment gift from the Maltz Family Foundation.  Center-funded programs focus on addressing economic and geographic barriers to attending Cleveland Orch­estra concerts at Severance Hall and Blossom Music Center.  Programs include research, introductory offers, targeted discounts, student ticket programs, and integrated use of new technologies.  The goal is to create one of the youngest audiences of any symphony orchestra in the country.  For additional information about these plans and programs, call us at 216-231-7464.


Audience development initiatives currently supported 
from Center for Future Audiences funding include:

Under 18s Free — Among the Orchestra's flagship audience development programs is "Under 18s Free," initiated with the 2011 Blossom Festival and designed to make concerts accessible and inexpensive for families to attend.  With project funding, this program was extended in autumn 2012 to include several series at Severance Hall.  Each year, over 20,000 young people are attending concerts with their families through "Under 18s Free."  

Student Advantage Program — This ongoing program makes tickets available to full-time high school, college, and graduate/post-graduate students at discounted prices during the Severance Hall season. Membership is free, and also features opportunities to attend open rehearsals and special artist masterclasses free.  

Student Frequent Fan Card
 — Launched in autumn 2012, the Fan Card offers students unlimited single tickets (one per Fan Card holder) to weekly Classical Subscription Concerts all season long. The price for the card is usually $50, good for the entire season.

Student Ambassadors — This program creates a peer-to-peer network of young people to help the Orchestra reach more students throughout Northeast Ohio.  Ambassadors reach out about the Student Advantage Program with students on their campus or school, to provide information about member benefits and upcoming concerts.  


Many of the Center's programs are based upon ongoing research into the Northeast Ohio community's current and future attandance patterns, with offers and concepts market-tested to evolve into meaningful programs that make a difference.  Results and trends from the Center's research will be reported on a regular basis. 

“Music is for everyone.  It inspires, it uplifts, it transforms. When our family listens to world-class music by The Cleveland Orchestra at Severance Hall or Blossom, we ask ourselves ‘What would Northeast Ohio be without our great orchestra?’  We made the gift to endow the Center for Future Audiences to ensure that this music and this orchestra are here for everyone, forever.”
—Tamar Maltz, Maltz Family Foundation


You can support The Cleveland Orchestra's audience development initiatives in three ways:

1.  Annual Fund.  Your annual support gift helps close the gap between ticket revenue and exepenses each year, helping to keep the Orchestra strong and financially sound.

2.  Special Project Support.  You can designate your gift to fund specific programs or audience development initiatives.

3.  Center for Future Audiences.  Through an endowment gift, you can ensure that longterm audience development work continues for generations to come.


     Maltz Family Foundation
     Mr. and Mrs. Alexander M. Cutler

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